University of Phoenix - National Rebrand, Campaign

Award-winning national integrated campaign developed for Regional Marketing and Brand initiatives for University of Phoenix

Full nation-wide integrated ad series designed to celebrate the new brand rollout for the University of Phoenix, to communicate awareness about physical campus locations across the country.
(Campaign executions part of creative team which achieved Distinguished Honors from Rebrand 100 Global Awards.)

I created and produced multiple campaigns for University of Phoenix while working with them twice, nearly four years of working with them as my client.

I was very proud to be a member of the creative team that produced this particular campaign which featured very hyper-targeted, regionalized media buys—which allowed for very specific ad messages, concept variations to be placed within each region, communicating on a geo-targeted level which was unique to over 300 locations in North America.

Copywriter: Linda Jaskol

OOH/Outdoor media placements