Kiva
Interactive creative strategy, art direction, design, production of advertising for microfinance company, Kiva, a 501 c3 non-profit organization that allows people to lend money via the Internet to low-income entrepreneurs and students in over 80 countries. Kiva's mission is "to connect people through lending to alleviate poverty” and is the world's first online lending platform connecting online lenders to entrepreneurs.
These holiday campaigns were designed to help introduce and communicate thoughtful, compassionate brand and product awareness of Kiva’s gift cards which allow individuals to gift others the opportunity to make a loan to a chosen entrepreneur internationally for as little as $25.
Writer: Chris Perrins
Kiva cards
End-of-year holiday season campaign
Kiva identity design update in conjunction with Valentine’s Day
Valentine’s Day holiday season campaign