Pinkberry
New Product Launch, retail merchandising brand-awareness campaign for Pinkberry's expansion of menu offerings to include greek yogurt featuring fresh fruit on the top. The initial brand launch was concentrated in Southern California market (before expanding to other regions of California, beyond) where the majority of the product's target audience consisted of active, health-conscious professional women early 20s to late 30s. The visual design and communications strategy we’d developed was intended to connect with fashion-forward and health-conscious women. Thus why we devised the play on “Breakfast at Pinkberry”—sparking this campaign which delivered a fresh, vibrant, sophisticated yet charmingly friendly tone.
Copywriter: Carla Madden
Promo Cards and Sidewalk Signage
Retail Front Signage and Entry Clings
In-Store Marketing and Menu Designs
Interior Retail POP Design
New Product Packaging Design
POP Printed Product Marketing Information
