SanDisk
Award-winning integrated advertising campaign aimed to communicate with the 18-24 year old market as primary target audience. This global campaign and brand initiative was developed to raise consumer awareness of the SanDisk microSD memory card and it's application within "slots" of mobile phones.
Copywriters: Eric Flynn, Chris Perrins
Print editorial campaign
OOH/Outdoor media placements
Guerilla wildpostings(coincide with a special text-back recorded message)
OOH Wildposting :30 Mobile-Message Recordings:
International campaign media placements
Bar coasters
Original custom microsite website
